Gizmodo selfishly draws traffic on stupid information

Monday, December 18th, 2006
at 3:51pm

I know I was excited when I read what Gizmodo wrote earlier last week. But let’s me fair about this, it was a great post that allowed traffic to come to Gizmodo like never before. Jerks.

Imagine this, the world is looking forward to a product by a certain secretive company, but you find out that the name of that product is patented to another (smaller) company. So what do you do? Well you write for Gizmodo, so you go write up a post that says:

Gizmodo Knows: iPhone Will Be Announced On Monday

I guarantee it. It isn’t what I expected at all. And I’ve already said too much.

Basically you have just kind of let the world in on the secret, but you do so by spreading the rumor mill, we already heard what a drunken version of Kevin Rose has released. But what does this do? It makes you credible, and it draws a ton of traffic for the stupid “I told you so” post on Monday morning.

The Apple rumor mill obviously did not look deeply enough into the phrase ‘iPhone’, the only one who did was Gizmodo, and they benefited at everyone else’s loss. What a publicity stunt.

Jerks.

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3 Comments

anon

December 18th, 2006
at 4:55pm

Why isn’t Kevin Rose being blamed for some of the hype. Didn’t he outright lie about Apple iPhone specs?

Zach

December 18th, 2006
at 6:10pm

Did Kevin Rose lie though? I think he was talking about the Apple iPhone.

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